How to Make Customers Feel Like You’ve Read Their Mind

  • The money you pour into AdWord campaigns doesn’t deliver.
  • Marketing struggles with traction.
  • Sales are off-target and slow.

What I have come to realise is that fine-tuning language matters more.

So how do we find the right words ahead of the right product?

Chasing product/market fit is time-consuming and expensive.



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Noel Dykes

Noel Dykes

Passionate about the intersections of great design, people and business. Founder @